More Accurate Wine Prices Are Now Live in InVintory
Madeleine Cruickshank
October 23, 2026 · 4 min read
Knowing what your collection is worth depends on the quality of the data behind it. InVintory's new market prices are now live, powered by Wine Labs. Here's what changed, what market value means in InVintory, and what to expect when you open your collection.
What Changed
Where does InVintory's wine pricing data come from?
InVintory now uses verified market values from Wine Labs, based on retail prices worldwide. Wine Labs is now InVintory's sole source of market price data.
The new prices went live for all InVintory users on October 22, 2026. Switching to Wine Labs gives InVintory better accuracy and broader price coverage across its wine database.
What does market value mean in InVintory?
A bottle's market value is the typical price shops worldwide charge for it, before sales tax or VAT. It is not what you would get by selling the bottle yourself, which is usually less.
Market values are global prices converted to your currency, so they may differ from local shelf prices. In places with higher taxes or import costs, the price on a local shelf is often higher than the market value shown in InVintory.
What changed in the app?
The new pricing data shows up in two places you likely check regularly.
Individual bottle prices
Market values on each bottle's profile page now reflect Wine Labs data, and some bottles may show a noticeably different price than before. For a full breakdown of where bottle pricing appears in the app, this post on Wine Guide and bottle details covers what each field represents.
Total collection valuation
Your overall collection value, visible in InVintory's Collection Analytics, is calculated from the sum of individual bottle market prices, so it now reflects the new data too. Your collection value may have changed to reflect today's market. For more on how collection valuation works in InVintory, this post on Collection Analytics walks through the full picture.
Why Accurate Wine Pricing Matters
Does the accuracy of wine market prices actually matter for collectors?
Yes, significantly. For collectors who use InVintory purely to track what they own and when to drink it, the practical impact is moderate. For collectors who rely on their collection valuation for insurance, estate planning, investment tracking, or resale decisions, the quality of the underlying price data is critical.
Inaccurate market prices lead to underinsured collections, poorly informed buying decisions, and a distorted picture of how a portfolio is performing over time. The fine wine market moves quickly and unevenly; a single vintage can shift substantially in value within a year based on critic scores, auction results, and changing demand. A pricing system built on current, broad market data keeps up with those movements. One built on stale or unreliable data does not.
For collectors thinking seriously about collection value, this post on how to track your wine collection's value automatically and this post on the real cost of mismanaging a wine cellar are worth reading alongside this update. And for collectors who maintain their collection for insurance purposes, this post on exporting audit-ready wine inventories explains how InVintory's data export tools support that process.
What if prices changed significantly on bottles I own?
Some bottles now show a different value than before, and some that had no value may now have one. A change doesn't mean your wine gained or lost value overnight. It reflects the switch to Wine Labs data, which better reflects what shops charge for that bottle today. If a price looks off, you can edit it yourself (see the FAQ below) or contact our support team.
What You Need to Do
Nothing. The new prices are already in your collection. You don't need to re-enter any bottle information, adjust any settings, or take any action in the app. Your collection data stays exactly as it is; only the market price layer has changed.
If you have questions about specific bottles or valuations after the update, InVintory's support team is available at support@invintory.com.
Frequently Asked Questions
Why did InVintory change its wine pricing data?
To give collectors more accurate bottle valuations and broader price coverage. InVintory's market values now come from Wine Labs, based on retail prices from shops worldwide.
When did the new prices go live?
The new prices went live for all InVintory users on October 22, 2026, and they're already reflected in your collection.
Will my collection data be affected?
Your collection data (including bottle names, vintages, locations, tasting notes, and everything else you've entered) is not affected. Only the market price layer has changed.
Is market value what I could sell my wine for?
Not exactly. Market value is what shops typically charge for a bottle, before sales tax or VAT. Selling a bottle yourself usually gets you less.
What should I do if I disagree with a new market price?
You can edit market prices manually on iPhone, iPad, Android and web. On iPhone and iPad, open the wine and tap the Market Value tile. On Android, open the wine, tap More, then Edit market price. On the web app, click the wine's Est. market value cell in your collection table. This help article walks through each step.
Is this update available on all platforms?
Yes. The new market prices apply across iPhone, iPad, Android and the InVintory web app.
Better data means a more accurate picture of what your collection is worth. This update is part of an ongoing effort to make InVintory the most reliable tool available for serious collectors.
